In today’s age, more time is allotted to scour the internet and explore content on many social media sites. Many people spend more time perusing various social media platforms. In turn, more companies are creating videos to reach potential customers and share content with diverse audiences.
The statistics blatantly highlight the increasing number of users on social media. More companies have created channels for their brands while others opt to pay for their company’s advertisements. It is no wonder that most companies are coming up with animated business videos. Let’s take, for example, the video-sharing platform, YouTube.
Optinmonster reported that 72% of customers would instead learn about a product or service from videos. And in fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Indeed, videos are instrumental tools in marketing a company’s brand. With their far-reaching influence on customers, video animations continually gain traction.
Driving Success to Businesses
Nowadays, entrepreneurs and small-scale owners deliver content to their clients through engaging videos. Companies strategically use this medium to bridge the gap with their customers. As they are providing content on a broader scale, businesses cement their social media visibility.
With more businesses utilizing videos to market their brand, it is apparent that video-sharing plays a crucial role in the success of these companies. According to Hubspot, 86% of video marketers say video has been effective for generating leads. As such, animated business videos will eventually drive business success if utilized effectively.
Top 7 Reasons Why Animated Videos Equate Success for Companies
Let us take a closer look at why companies are switching to utilizing videos to promote their brand. These marketing tactics will eventually help you grow and expand your business on a much broader scale. Using videos to optimize your business is a crucial strategy in transforming your company. As such, here are some of the top reasons why animated videos play a critical role in the overall success of your business venture.
1. Increased Social Media Presence
As social media shows no signs of slowing down, video media is also surging forward. Remember that social media users love to watch and share creative, fresh, and actual videos. People are hooked not just to the source material but to how the video was delivered and presented.
As such, more and more businesses are creating videos that resonate with many people. This means that videos that are more relatable, unique, and animated will highly leave a lasting impact on potential customers. In other words, a powerful business video increases social media presence and visibility.
2. Optimized SEO Content
Both videos and SEO content revolve around social media. This says that sharing videos of your business optimizes SEO content. What does it mean when SEO is optimized? Well, this is how it works.
Videos hook and occupy customers’ attention compared to text-based materials. If an audience watches a video, they stay on the company’s website longer. In turn, this improves the possibility of your business being discovered by others on social media. Your page will likely appear more in search results, generating more customers.
3. Developed Brand Identity
In today’s market, developing a unique identity for your company’s brand is not an easy feat to do. True enough, it is challenging, but it is not impossible to accomplish. This is where animated videos of brands come into the picture.
Mastering the technique of creating a unique brand identity pays off in the end. As the market gets populated, many competitors will surely make videos and content just like yours. As such, it is integral that you weave a distinctive identity for your company.
4. Lasting Impression on Clients
Creating a lasting impression on your customers is not a walk in the park. It requires a strategic plan of storytelling and animation. Making videos to advertise a brand takes a lot of things into consideration. For once, the company’s target market and the brand’s identity are placed on top of that list.
Successful brands have left a lasting impression on customers when these people already associate an event, holiday, season, or any special occasion with that specific brand. Evoking a sense of nostalgia for clients is critical in leaving a lasting impact on customers.
5. Creative and Clear Message
Videos bring life to content and deliver a dimension to the message imparted to potential clients. With proper storytelling and animation, videos convey messages creatively, clearly, and directly. Unlike texts and images alone, animation enables companies to maximize their creativity and strategy in reaching out to customers.
6. Entertains the Audience’s Attention
At its core, animation is mainly used for entertainment. Look at those famous children’s animated movies and cartoons, and you will see that animation hooks children’s attention. Also, even adults still love to watch animated films!
There are a lot of possibilities in using animation for a company’s success. Indeed, the animation is the perfect tool to reach a broader scale of audience. It can be fun, entertaining, and engaging to people of all ages. All it takes is the right story to tell and the video to share.
7. Keeps Content Updated
The digital world is gaining traction. Keeping your content fresh and updated is essential in keeping track of your customers and generating potential clients. In this way, you can adapt your company’s video to the interests and preferences of the people included in your target market.
Using videos is a great way to let your audience remember your company. With the proper storytelling and animation tools, you are driving success to your business in no time. Customers are more inclined to purchase products and services online in today’s digital age. As such, utilizing videos as your marketing tools is the perfect way to kick start a future of growth and infinite possibilities for your company.