Product management is about more than just coming up with ideas and putting them into the product, it’s also about making sure that ideas are in line with your business strategy.
When it comes to making the product, what goes into the product is just as important as what you decide not to include in the product.
In #SaaS business, what you need from a product manager isn’t too different from other businesses. You want someone who is going to help define and solve problems effectively while also delivering viable solutions.
The approach they take in doing so is going to depend on a number of factors, including how analytical the person in question is and whether or not they have strong attention to detail.
If you want them to prioritize correctly and get everything done on time, there are some steps that you can take which will make things easier for both of you.
It isn’t their job to do everything, but if they are able to use their knowledge of all areas of the business to prioritize appropriately it can be a tremendous help.
At the same time, they need to work closely with others on your team who have strong technical skills, as well as those who have marketing expertise.
Without being an expert in each of these different fields themselves, there may be times when people request things that don’t serve any purpose or need which will hold up progress unnecessarily. SaaS product management is not just about managing products for SaaS companies, but it’s more about managing SaaS product features and increasing SaaS revenue.
In addition, software development is a field where unexpected changes often occur, and the SaaS product manager must be able to handle these well enough that they do not delay or hold up progress. They need to make sure the right resources are available for what needs to be done next as well as making adjustments to ensure deadlines are met according to your SaaS business goals. For instance, if people receive feedback that an update should have a different feature than what it currently does, SaaS product management means someone will need to figure out how long it would take and who would need to work on changing this and then adjust those deadlines so everything still gets complete on time.
SaaS product management has product requirements and requires hiring for agile project managers.
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